Effective Date: 4/10/25

PermaPalette and our team values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you use our services — including booking appointments, communicating with us, and accessing our website or landing pages powered by GoHighLevel.

1. Information We Collect

We may collect the following types of personal information from you:

Personal Identifiers:

• Name

• Email address

• Phone number

• Date of birth

• Physical address (if applicable for mailing or in-person services)

Service-Related Info:

• Appointment history

• Photos (before/after treatment with your consent)

• Medical history relevant to services (e.g., allergies, contraindications)

• Consent forms

Digital Information:

• IP address

• Device/browser data

• Pages visited, time spent on site

• Cookies and tracking data (via GoHighLevel or integrations)

2. How We Use Your Information

We use your data to:

• Book and manage appointments

• Send appointment reminders via SMS/email

• Communicate with you about services, promotions, or updates

• Maintain internal records and client profiles

• Personalize your experience

• Fulfill legal and regulatory obligations

• Improve our services and user experience

We do not sell or rent your personal data to third parties.

3. Marketing and Communication

With your permission, we may use your contact information to:

• Send special offers, promotions, or educational content

• Request feedback or reviews

• Share before/after photos (only with consent)

You can opt out of promotional messages at any time by replying “STOP” to SMS messages or clicking “unsubscribe” in any email.

4. Sharing Your Information

We may share your information with:

• Trusted service providers like GoHighLevel, used for booking, communication, and CRM (Customer Relationship Management)

• Legal or regulatory bodies, if required by law

• Third-party integrations, only when necessary for core functions (e.g., payment processors)

All third-party providers we work with are required to keep your data secure and confidential.

5. Data Storage and Security

We store your information securely on platforms that are compliant with data privacy standards (e.g., HIPAA, GDPR, CCPA where applicable). We implement reasonable security practices including encryption, secure servers, and access control.

6. Your Rights

You have the right to:

• Access the personal information we hold about you

• Request corrections or updates to your data

• Withdraw consent at any time

• Request deletion of your data (subject to legal retention obligations)

• Opt out of marketing communications

To exercise your rights, contact us at:

📧 PermaPalette

📞 206-271-7769

7. Cookies and Tracking

Our website or booking page may use cookies to enhance your experience, analyze traffic, and remember preferences. You can control or disable cookies through your browser settings.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” Continued use of our services after updates indicates your acceptance of the revised policy.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact us by typing your question into the "comments" box below and one of our experts will reach out.